Design training people remember…and act on.
↳ Because information alone rarely changes behavior.
The Problem
Your learners aren't the problem.
Your learning design might be.
😴
People attend...
but don’t retain.
📱
People participate...
but don’t engage.
🔁
People finish training...
but never apply it.
Information alone rarely changes behavior.
That’s the problem EMU was built to solve.
THE FRAMEWORK
Three Questions Every Learning Experience Should Answer
E
Is it Engaging?
Does it grab attention and hold it? If people aren’t leaning in, you’ve already lost them.
M
Is it Meaningful?
Does it connect to what they care about? Message without meaning is just noise.
U
Is it Useful?
Can they do something with it? If it doesn’t move people to action, it didn’t work.
The origin
I didn't learn this in a classroom.
Navy discipline. Lab precision. Corporate stage. All three built the model.
“I built EMU because I needed it — and then watched it change everyone around me.”
— Derrick Christopher Campos
the navy
United States Hospital Corpsman
The Lab
Clinical Laboratory Scientist
The Corporate World
Siemens · Sartorius · Global Stage
Corporate trainer across North America, Europe, and Asia. I watched brilliant people fail to communicate brilliant things — and knew I could fix it.
the better way
Master Communicator · EMU Creator
I spent decades watching smart trainers deliver great information that produced very little change.
So I built a framework that helps learning stick.
work with derrick
Design training people remember...and act on.
Whether you’re developing new facilitators, redesigning onboarding, or looking for a keynote that inspires action, EMU helps your learning experiences become unforgettable.
TRAIN-THE-TRAINER
EMU Facilitator Academy
Help your trainers become facilitators people remember.
This interactive coaching and development program equips trainers with the EMU Learning Framework so they can confidently engage learners, create meaningful experiences, and deliver training that leads to real behavior change.
best for:
- Corporate trainers
- Instructional facilitators
- Sales enablement teams
- Subject Matter Experts becoming trainers
EMU Learning Design Workshop
The EMU Learning Experience
Your training deserves more than great slides.
Whether you’re launching onboarding, product training, leadership development, or sales enablement, the EMU framework helps your team design learning experiences people remember—and actually use.
Together we’ll transform training from information delivery into behavior change.
best for:
- Learning & Development
- HR & Onboarding
- Sales Enablement
- Customer Education
- Leadership Development
keynotes
Why Information Alone Rarely Changes Behavior
Learning isn’t measured by what people heard.
It’s measured by what they do next.
These high-energy, story-driven presentations challenge audiences to rethink how adults learn while providing practical tools they can immediately apply.
best for:
- Learning conferences
- Corporate events
- Training summits
- Leadership meetings
- Association conferences
* Final workshop scope and pricing shaped through a discovery conversation · Travel accommodations available for on-site engagements
what people say
Don't take our word for it.
Real people. Real results. Real rooms that were never the same after Derrick left.
Sartorius · Siemens Healthcare · Life Sciences · GenePOC Diagnostics · T2 Biosystems
Not ready to book?
Start here. It's free.
Take the EMU Communication Assessment and find out exactly where your message is breaking down — and which letter to focus on first.
Free. No fluff. Just clarity. Takes 3 minutes.
Ready to go deeper?
#TheBetterWay
info@TheBetterWay.com
#MakeItEMU
.
© 2025 The Better Way Consulting · All Rights Reserved · Houston, TX