EMU COMMUNICATION TRAINING
Not Just
A Bird...
Most messages are forgettable.
EMU fixes that.
↳ Because if no one remembers it… did you even say it?
The Problem
You know your stuff.
So why isn't it landing?
You prepare. You show up. You deliver. And still — people check their phones, nod politely, and walk away having retained almost nothing. The problem isn’t you. It’s the model.
😶
Blank stares
You’re talking. They’re nodding. But nothing is sticking.
📱
Lost attention
Phones come out. Eyes wander. You’ve lost the room.
🔁
No behavior change
They sat through it. Nothing changed. What was the point?
“If no one remembers what you said…did you even say it?
The brain doesn’t retain what it can’t connect to. EMU changes that.”
70%
of training forgotten within 24 hours
20+
years building
the solution
3
questions that fix
everything
The Solution
Three letters. One model.
Total transformation.
Every message you deliver should pass the EMU test. If it doesn’t — fix it before you say it.
E
Engaging
Does it grab attention and hold it? If people aren’t leaning in, you’ve already lost them.
M
Meaningful
Does it connect to what they care about? Message without meaning is just noise.
U
Useful
Can they do something with it? If it doesn’t move people to action, it didn’t work.
The origin
I didn't learn this in a classroom.
Navy discipline. Lab precision. Corporate stage. All three built the model.
“I built EMU because I needed it — and then watched it change everyone around me.”
— Derrick Christopher Campos
the navy
United States Hospital Corpsman
The Lab
Clinical Laboratory Scientist
The Corporate World
Siemens · Sartorius · Global Stage
Corporate trainer across North America, Europe, and Asia. I watched brilliant people fail to communicate brilliant things — and knew I could fix it.
the better way
Master Communicator · EMU Creator
I built EMU because I needed it. Now I teach it to anyone who speaks, teaches, or presents. Because if no one remembers it — did you even say it?
work with derrick
Three ways to #MakeItEMU
Whether you’re an individual ready to level up or an organization ready to transform — there’s a path for you.
1:1 Coaching
🎯
EMU Coaching
Personal 1:1 sessions built around you. Whether you present, lead, teach, or sell — we identify exactly where your communication breaks down and fix it.
best for:
- Professionals wanting more influence
- Leaders building executive presence
- Anyone who wants to own the room
Discovery call first / then we build your program
corporate workshops
🏢
The EMU Experience
Bring EMU to your team. From a 90-minute intro to a full-day immersive workshop — your people will communicate, present, and influence at a completely different level.
best for:
- Sales & technical teams
- Leadership & onboarding groups
- Training & enablement teams
keynotes
🎤
Book Derrick
High-energy, story-driven keynotes that don’t just inspire — they equip. Derrick brings the EMU model to your conference, sales kickoff, or corporate event and leaves your audience with tools they’ll actually use.
best for:
- Conferences & industry events
- Sales kickoffs & team summits
- Corporate training days
* Final workshop scope and pricing shaped through a discovery conversation · Travel accommodations available for on-site engagements
what people say
Don't take our word for it.
Real people. Real results. Real rooms that were never the same after Derrick left.
Sartorius · Siemens Healthcare · Life Sciences · GenePOC Diagnostics · T2 Biosystems
Not ready to book?
Start here. It's free.
Take the EMU Communication Assessment and find out exactly where your message is breaking down — and which letter to focus on first.
Free. No fluff. Just clarity. Takes 3 minutes.
Ready to go deeper?
TheBetterWay ↗
info@TheBetterWay.com
#MakeItEMU
.
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