Free Assessment
Is your message EMU?
11 questions. 3 minutes. Find out exactly where your communication breaks down — and which EMU letter to focus on first.
Engaging
Meaningful
Useful
Free. No fluff. Just clarity.
Let's start with honesty
Your gut reaction matters.
No judgment here. These first two questions set the stage for everything else.
1. When you think about presenting, speaking in a meeting, or teaching a group — what's your gut reaction?
2. After you speak or present, what do you usually think?
1 of 4
E — Engaging
Can you grab attention and hold it?
Engaging isn't about being loud or funny. It's about making people lean in — and stay there.
3. When you start speaking, do people immediately tune in?
4. Do you struggle to keep your audience's attention from start to finish?
5. How often do you use stories, examples, or unexpected moments to keep people engaged?
2 of 4
M — Meaningful
Does your message connect to what they actually care about?
Meaningful isn't about being deep. It's about being relevant. If they can't see themselves in your message — it's noise.
6. Do you tailor your message to your specific audience before you speak?
7. After you speak, do people feel like the message was specifically for them?
8. Do you connect your message to your audience's real challenges, goals, or emotions?
3 of 4
U — Useful
Can they do something with what you said?
Useful means actionable. If people walk away and nothing changes — the message didn't work, no matter how good it felt in the room.
9. After people hear you speak, do they know exactly what to do next?
10. Do people act differently after hearing from you — change behavior, make decisions, take steps?
11. Do you structure your message so people remember the key points — even days later?
4 of 4
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Your EMU profile
E
Engaging
M
Meaningful
U
Useful
Your focus area
EMU Communication Model · #MakeItEMU · thebetterway.com